e3creative joins hands with The Lowry Manchester
e3creative to drive The Lowry Manchester’s digital marketing strategy
The Lowry, Salford, Greater Manchester, the epicentre of the city’s performing and visual arts, has joined digital hands with e3 today. As part of this exciting venture, e3 will be responsible for developing an integrated digital strategy across different devices and channels to increase engagement across all customer touchpoints.
As an agency, we’re recognised for doing things differently and creating intelligent digital strategies that allow brands to communicate with their audiences in a way like no other, from the the use of ground-breaking, custom-built websites and apps, to high levels of personalisation and segmentation across email and SMS communications and highly-targeted PPC advertising campaigns. When The Lowry approached e3 with their potential project, we were immediately captivated by their brief and vision, particularly regarding the creativity that would have to be applied across channels to resonate well with their broad target audience, ranging from theatre goers, exhibition visitors through to schools and press.
e3creative Managing Director, Jake Welsh, said: "We are delighted to be supporting The Lowry - over the years, we have always been enthralled by what they have to offer, and the potential in their digital offering. To now be a central part of that vision is incredibly exciting for everyone at e3, and we can’t wait to get started on the project.”
The Lowry’s Head of Digital, Dru Carruthers, said: “We're excited to be working with e3creative on this project. The Lowry is a flagship venue in Greater Manchester and the website is central to our goal of promoting the very best in visual and performing arts."
The new Lowry online experience will be launching early 2016 - so keep your eyes on our website for more details.