Harnessing the perfect blend of creativity and strategy, we created a mockumentary-style video for mobiles.co.uk, that simultaneously delivered brand awareness and customer engagement whilst intelligently incorporating mobiles overall brand message; selling market-leading phones at the lowest prices.
Using bright and energetic colours, the campaign branding was designed to be noticed. Colours were used subtly across each video to tie the campaigns together, creating visual unity for the audience.
Activating the campaign
The humour, tone and media choice for the campaign created a perfect fit for social media, with easy-to-share and easy-to-consume content.