PlayStation Gear Logo Back
Work. Sony Playstation.
Sony Playstation


We were appointed by Sony PlayStation to design and build an enterprise ecommerce website that would provide their global audience the ability to buy PlayStation products online and on-the-go.

The brief was clear; To build a best-in-class ecommerce website that would provide visitors with a truly interactive online shopping experience. The website was to be built across multiple territories across the globe, providing localised transactional functionality alongside translated content.

Buying playstation clothes
Sony Cortex T-shirt
God of War
Assassins Creed Page Preview
Sony Playstation Ecommerce Page Preview
Sony Playstation Mobile
Sony Playstation


Bringing the experience to life our UX, design and development teams took a less is more approach, allowing the components on the page do the talking.

God of War Profile
Playstation Gear Mobile Nav
Playstation Gear Mobile Process 1 Playstation Gear Mobile Process 2 Playstation Gear Mobile Process 3


Impactful, immersive and intelligent. The ecommerce store was designed to provide a fluid shopping experience, whether purchasing at home, work or on-the-go.

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Gear Login Pagev
Playstation Gear Mobile Process 4 Playstation Gear Mobile Process 5 Playstation Gear Mobile Process 6
Gear Region Select
Gear Welcome Screen
Sony Playstation


Developing a secure, scalable, multi-lingual and multi-currency ecommerce platform allowed a global audience to explore, browse and transact at the touch of a button.


Sony PlayStation had a core vision to provide their global audience with a memorable online shopping experience, one that would allow gamers and fans alike to purchase Sony PlayStation merchandise and products through a seamless one-stop-shop.

To meet the demands of the brief the ecommerce website needed to provide a transactional payment gateway that would allow visitors to purchase from all corners of the globe.


Our UX teams got to work wireframing the website structure, user journeys and key functional elements our designers and developers would later build. The approach was to design and build a truly engaging ecommerce website, that aligned harmoniously with the rich media interfaces gamers were familiar interacting with.

The development of the platform would be no small task, with full internal API system integrations including CRM, stock control, logistics and inventory management meaning our teams needed to plan and mitigate for every eventuality.


Using a range of tools to monitor site performance, conduct behavioural analyses and optimise accordingly, the site is now reaching 400,000 sessions, as a result of executing organic and paid campaigns, with a strategy of them working in tandem, ensuring PlayStation Gear is positioned in a prime position within the search engines.

PlayStation Gear has grown in organic visibility for a range of brand and product and search queries since launch. Each localised language version is appearing for over 700 core search queries which are driving traffic and more importantly conversions.


  • Strategy, UX
  • Art Direction
  • Website Design
  • Website Development
  • Payment Gateway Development
  • API - CRM & Stock System Integration
  • Mobile Design
  • Mobile Development
  • Localisation & Translations
  • Online Marketing (SEO, PPC, CRO, Content)