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Award: Best eCommerce Platform 2018.

Valerie Lalonde

12th November 2018

e3creative has been recognised by The Northern eCommerce Awards for leading the industry with exceptional eCommerce solutions. This award marks the second consecutive year our Manchester digital agency has won the trophy for Best eCommerce Platform. In 2017 an advanced merchandising platform e3creative launched for Sony PlayStation took the victory and this year a white-label eCommerce software solution crafted for a major distributor rose to the top.

Flowtechnology UK (FTUK) is part of the wider AIM-listed, internationally operating Flowtech Fluidpower PLC., and is the largest distributor of fluid power products within the UK and Ireland. FTUK was aspiring to innovate their industry and ultimately empower their loyal retailers to trade more, progressively. e3creative partnered with Flowtechnology to design, architect and strategically build a fully customisable web-based software to provide their customers with the foundation for growth. The online storefront is customisable at the core with numerous user-interaction components, known as modules built-in, for companies to match their branding, add unlimited pages and tailor features, as well as personalise how information is displayed. In addition, the online presence provides a new way for brands to be found and communicate with consumers through enquiry forms, blog posts and FAQ sections. To handle large amounts of traffic through a growing number of retailers, e3creative architected a robust, hybrid cloud server solution, utilising the latest in cloud server technology to ensure the white-label platform is as scalable and efficient as possible.

Since launching in April 2018, the eCommerce solution has interjected new revenue sources for UK-based trade operators that did not have an active website or were hesitant to get their products online due to the cost implications or the time/effort involved. This white-label project was rewarding for our team, particularly the technical heads, as they pushed boundaries in the code and digital infrastructure with advanced uses of the latest technology to ultimately craft a solution that functions in an enterprising way, yet is simple enough for even the most digitally inept operators to use with a user-friendly content management system.

The Northern eCommerce Awards is the North’s biggest celebration of success and talent across e-retailing and online business, celebrating the industry’s leading eCommerce platforms and software. The 2018 ceremony took place on 6 November at the Hilton Deansgate Manchester.