e3creative has appointed Lucy Gregory, Production Manager and Niall Morrison, Technical Delivery Manager to lead the technical and creative teams within their Manchester studio.
Gregory joins e3creative with over 16 years of experience leading integrated teams for large digital agencies across the UK including Manchester’s Building Blocks and TBWA Manchester. She’s a proven leader with a strong track record of introducing new processes to streamline communications between departments and improving operational efficiencies.
Gregory said: “it is exciting to join an agency that is achieving unprecedented levels of business growth whilst continuing to set the bar for quality and innovation on an international level.
From their diverse, skilful teams to the prestigious brands they collaborate with, there is so much opportunity at e3creative that I’m looking forward to maximising.”
Gregory is now overseeing the entire production department at e3creative including areas of design, app and mobile development, UX, testing, project management, as well as Digital Operations Services (DOS).
Concurrently, Morrison was enlisted to manage DOS, a new and flourishing division at e3creative introduced just over a year ago, due to his vast experience in coding and managing reactive development teams. Prior to e3creative Morrison was employed for 3 years in the Manchester branch of the globally operating digital agency Building Blocks (Dept UK).
Commenting on his new position, Morrison said: “e3creative is an agency I’ve followed throughout my career, am constantly impressed by and anticipate big things from.
Their fast-paced movement is a welcome new challenge. The trajectory of the business is extremely positive and DOS is a huge part of their plans, which is invigorating for me stepping in.”
Managing Director of e3creative Jake Welsh added: “Lucy and Niall have both entered e3creative championing our vision and brand values. Collectively, as well as individually, the pair have a clear passion for digital and demonstrate superior levels of leadership that will play a huge part in the evolution of the agency.
In an industry that is so reliant on talent, we’re extremely fortunate to have secured these two key recruits during a pivotal point.”