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Creatives Pitch their Way to Cannes Lions.

Valerie Lalonde

10th September 2018

e3creative teamed up with School of Thought, an intensive course and creative competition, for people in the industry to further develop their skills. Over a twelve-week period, the group of twelve visit top creative agencies in Manchester and around the north west to hear inspirational talks and flex their creative muscles.

At e3creative, Head of Design and UX Simon Fairhurst spoke about our integrated approach to conceptualising ideas for award-winning websites, apps and digital campaigns. He referenced the journey our team undergoes when a brief enters the agency; commencing with concept creation and strategy, through to design, code, testing, marketing, and optimisation - placing an emphasis on the role of a designer in all stages.

Fairhurst then cited a series of success stories from brands that are world-renowned for innovating through technology, followed by a sequence of brands that set out to accomplish greatness, yet failed in their attempt. He mentioned how Spotify captivates millions of active-users with their seamless music streaming service, whereas, Vero social sharing app failed to live up to the hype due to cracks in the platform. Ultimately, the group agreed, the best ideas are completely new and not reinvented, and often solve a problem with an unobstructed user-experience.

A mock-brief was delivered to the group encouraging them to think big and apply newfound knowledge and insight in a realistic scenario. Their task was to deliver an idea that promotes a loyalty card to a popular cinema chain that offers unlimited movies for a flat monthly fee. They were encouraged to unleash their creativity across any channel that entices people to trade up their small screen viewing for an unlimited big screen experience.

Three days later, School of Thought returned to our studio to pitch their ideas to creative members of our team and receive feedback. With this competition being purely based on ideas, there was no element of craft allowed, the participants were required to communicate their idea and thinking process through only using pen and paper. Concepts varied drastically from complete rebrands to mobile apps, tailored advertising campaigns, social media engagement and community building tactics, pop-up screening events, and beyond.

School of Thought will reconvene next week and the strongest contestant throughout the entire competition will win a trip to Cannes Lions International Festival of Creativity.

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