The film division of e3creative produced a series of videos for Mobiles.co.uk, leading online smartphone retailer, to unveiled their summer, multi-platform marketing campaign; entitled ‘No Drama’. These three distinctive video assets give a nod to iconic TV and movie moments – without the drama. The root of inspiration for the campaign is revealed by Mobiles.co.uk spokesperson, Abby Francis:
“Feedback from customers has been positive – people are surprised about how easy it is to buy their mobile phone contract online. Especially with next day delivery, easy returns and prices often lower than the high street. We wanted to create video as this format always resonates well with our target audience; particularly given our desired methods of promotion.”
This campaign emphasises the core message of Mobiles.co.uk in a less promotional way, aiming to organically heighten brand awareness and increase customer engagement. Jake Welsh, e3creative managing director, provides these comments:
"We are absolutely delighted with the outcome of the No Drama campaign and anticipate each video to have high shareability. The campaign provokes interest across all demographics and delivers a strong comical approach through the use of cinematic experience. The teams at Mobiles.co.uk are great to work with, this is the second campaign we've collaborated on, and we’re expecting considerable engagement as a result of it."
Filmed in a warehouse in London, the cinematic, trailer-inspired videos were produced by e3creative. The process involved full creative strategy with brand amalgamation, storyboarding filming and editing. The videos are released as of 21 July.
See the ‘No Drama’ videos here.