Visitors to London's South Bank cultural district will soon be able to better organise their stay, through a revolutionary online platform now in development with e3creative. Manchester’s award winning digital agency, e3creative, was chosen for the project following a rigorous procurement process involving 50 agencies, including international competition.
Head of Marketing for South Bank London, Claudio Giambrone, explains their reasoning for appointing e3.
“We believe in their ability to deliver our vision for a new destination website. We were extremely impressed with their technical skills, eye for striking design, and, perhaps most importantly, unfettered enthusiasm for this new challenge."
Managing Director at e3creative, Jake Welsh, provides these comments in conjunction with his agency’s big win:
“We are absolutely delighted to be joining hands with South Bank London and to have the creative freedom to work with one of London’s top cultural and tourism districts. Our team’s strategies are always focussed towards creating cutting-edge digital solutions that ultimately enhance the user experience. We look forward to applying modern technologies, to create a frontline digital hub for South Bank, with clean and interactive elements geared at strengthening user’s journeys.”
South Bank is a bustling area, hosting some of the capital's main attractions like the Coca-Cola London Eye, Southbank Centre, SEA LIFE London Aquarium and the National Theatre. The district also accommodates various festivals and is home to many local gems, designer shops and high-end restaurants. The digital objectives are to strengthen awareness of the district as its own entity, as well as to draw attention to the many sites that encompass the area, for Londoners and tourists alike, to personalise and enjoy their time in the district to the fullest.
Creating a robust and lean system have also been deemed a major priority, considering South Bank welcomes over 20 million visitors per year. The revamped website is scheduled to go live by the end of the year.